More Admire The Most Admired Company

It is official. My Fortune Magazine (European Edition) announced it in their April 25th, 2011 edition.

Fortune did an on-line poll comparing the Most Admired Company (Apple) with the second ranked company (Google) and the results show that more people admire Apple. This is really big news. I know because this news is featured in the section with the highlights of the Fortune.com site.

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The Truth Is In The Middle

I love the cynicism in the San Jose Mercury Newscoverage of the FCC decision that AT&T and Verizon must allow smaller carriers to use their data networks.

It labeled the reactions the two carriers and consumer activist groups as predictable. As expected, the big telecoms said that it was a defeat for consumers and true competition while the consumer activist groups claimed a victory for consumers and competition. If the truth lies somewhere in the middle, consumers have not gained or lost anything, competition remains unchanged and the FCC has succeeded in adjusting the legislative landscape to account for the increasing importance of data.

Cleaning Up My Referrers

It will take more than a quick post about my obsession over the site stats for me stop. The post did make me realize that I should find out a little more about these strange sites showing up in the referrers list.

A quick search and I found the subject discussed in the WordPress forums. I am now submitting the name of these referring sites to the support team.

I can now have my cake and eat it too. The visits keep on coming (for now) and the sites no longer show up in my referrer list.

Meaningless Obsession With Site Stats

As the number of visits to my blog continue to climb, I am beginning to watch them more closely. The problem with this is that I am not looking to have a wildly popular blog and, more importantly, most of the hits are meaningless.

Writing regularly is my primary goal for the blog these days. I have a huge amount of content to produce for site that I am helping with and I want to improve my writing and have it require less effort. Writing on this blog regularly, even when it is only a short post, is one of the ways that I am using to get better. This exercise does not require popularity.

My initial, and currently secondary goal, is to write about my ideas and thoughts to make them public. A couple of hits per post is enough for this goal.

A wildly popular blog would be a problem. It would require more effort than I have the time for.  My ego would be flattered. My work and leisure time would suffer.

The real problem with my following the site stats so closely is that most of the visits are meaningless. It started one day in December. A site referred 10+ visitors to my blog. I followed the link and found myself on a fishy looking site that was generating random links to blogs for people to click on. It did not look like a genuine site. This has continued with all sorts of weird sites sending up to 60 people to my blog in a single day. It is not regular and there are days when I only get ‘real’ traffic. Nevertheless, my average daily visits has continued to climb and I watch the numbers closely.

It is time to focus on the goals of the site and to learn to ignore the stats.