Beans at lunch led to an executive moment – a lot of air and little substance. This got me thinking about corporate communication.
I recently read the Wikipedia entry and learned that sometime between its origins in the seventeenth century and the early twentieth century, the word bull zoomorphized. A fecal suffix completed the transformation.
The problem is that this language change gave nonsense a gender.
I could complain. Words are supposed to be gender neutral. I could claim that the survival of the term as we have grown to know it is a sign of a misandronistic society that labels men as the masters of the false or exaggerated statement. However, I don’t believe in complaining. I believe in proposing solutions and solving problems.
The simplest solution would be to drop the crap and make it a return to the roots of bull but my preferred solution is to replace it with “cattle crap.” In the corporate environment, this would have the additional advantage of giving new meaning to the label “A master of the CC.”